In this episode, I talk to Catalina Banuleasa among others about failures, ux design, what it takes to make the jump from corporation to entrepreneurship, and knowing when to stop. We also talk about what it takes to create a safe to fail environment in corporations. Enjoy!
Alina Catalina Banuleasa has an extensive experience in User Experience, Design, Experience Design, Service Design, Design Thinking, call is as you want, it’s still design language – solving problems with the design mindset and methodology. She led the creation of digital experiences in companies as Vodafone, ING Bank and Electronic Arts, where from 2017 to 2019, she lead the Romanian UX team for the world’s football game, Fifa. At ING, until 2016, she went from coordinating innovative digital campaigns and making ING one of the most loved Romanian brands in social media, to being the person behind the experience of ING Bank’s internet banking, Home’Bank.
Podcast recommended book
Outliers by Malcolm Gladwell
Learn what sets high achievers apart — from Bill Gates to the Beatles — in this #1 bestseller from “a singular talent” (New York Times Book Review). In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.